Why your long emails are killing your follow-up

Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus

How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting

AI Generated Podcast Overview: Email and SMS are not the same tool as a phone call, and if you're using them that way, you're leaving deals on the table. In this episode, Steve breaks down the real job of email and SMS (hint: it's not to close the deal), the exact first email to send when a lead registers for something, how to layer in SMS without confusing your leads, and why your full name might be the difference between a picked up call and a "spam likely." Plus the fax machine story that'll make you appreciate 2026, and why it will never be easier to sell real estate than it is right now.